- Commitment to high ethical standards
- Remaining a low cost provider with a focus on quality
- Empowering people tobenefit from poultry rearing and improve their lives
- Delivering unmatched customer service
- Achieving superior performance in all facets of business
- Investing in facilities and technology to reflect focus on meeting business needs and customer expectations
- Discovering new opportunities to add value to our core business
- Being a positive contributor to the well-being of our local communities.